SEO is an ever-changing field. What worked five years ago may not work today, and what works today might not work five years from now. That’s why it’s important to stay up-to-date on the latest SEO trends and changes.
So, what can we expect in the world of SEO today and in the future?
One of the biggest changes we’re seeing is a move away from traditional keyword research and towards more natural language search. This means that instead of trying to stuff our content with keywords, we need to focus on making our content more user-friendly and easy to read.
We’re also seeing an increase in the importance of mobile-friendly websites for great user experience. More and more people are using their smartphones to search for information online, so if your website isn’t mobile-friendly, you’re missing out on a lot of potential traffic.
And last but not least, we need to be prepared for the rise of voice search. With the popularity of digital assistants like Alexa and Siri, it’s no surprise that some SEO updates are coming in. So, make sure your website is prepared for voice search! These are just a few of the SEO trends we’re seeing in 2019. If you want to stay ahead of the curve, keep an eye out for these changes and update your website accordingly.
Latest SEO Trends & Updates
1. Mobile-first indexing
Google has announced that they will be moving to a mobile-first indexing approach. This means that they will be crawling and indexing websites based on the mobile version of the site, rather than the desktop version. This is a major change, and it’s important to make sure that your website is optimized for mobile devices.
2. Voice search
Voice search is a rapidly growing trend, and it’s one that is here to stay. Voice search allows users to speak their search query into a device, such as a smartphone or voice-activated assistant like Amazon Alexa or Google Home.
3. Visual search
Visual search is a growing trend that allows users to search for images instead of keywords. This is especially useful for searches related to products or locations.
4. Local SEO
Local SEO is the practice of optimizing a website for local search results. This is done by improving the visibility of the site for users who are searching for products or services in a specific location. This can be done through a variety of techniques, including optimizing the website for relevant keywords, creating localized content, and building citations.
5. SERP features
SERP features are the different elements that appear on a search engine results page. This can include things like the featured snippet, image carousels, and Knowledge Graph panels. These features are designed to give users more information about their search query and help them find what they’re looking for more easily.
6. User experience
User experience (UX) is one of the most important ranking factors for SEO. Google has said time and again that they want to provide their users with the best possible experience, and UX is a big part of that.
There are a number of things that go into good UX, but some of the most important are site speed, page loading time, mobile-friendliness, and ease of use. If your site is slow, difficult to navigate, or not mobile-friendly, users are going to have a bad experience and they’re not going to stick around.
Google knows this, so they take UX into account when they’re ranking sites. In fact, Google has even created a tool that detects websites easily with good User experience (UX) and those with bad UX.
So, what does this mean for SEO in the future? Well, it’s likely that Google will continue to place more emphasis on UX. This means that if you want your site to rank well, you need to make sure it has a good user experience.
7. AMP pages
AMP, or Accelerated Mobile Pages, is a project that was created by Google in order to improve the performance of web pages on mobile devices. AMP pages are designed to load faster than regular web pages, and they can be used to improve the user experience on your website.
8. Schema markup
Schema markup is a code that you can add to your website in order to improve the way your site appears in search results. Schema markup can help your site appear as a rich result in search, which can improve click-through rate and traffic.
One of the most important ranking factors in SEO is backlinks. A backlink is a link from one website to another, and it is often used as a measure of the popularity or importance of a website. The more backlinks a website has, the higher it will rank in search results.
10. Keyword research
As you can see, SEO is constantly changing and evolving. In order to stay ahead of the game, it’s important to keep up with the latest trends and changes. These are just a few of the many changes that we can expect to see in the world of SEO in the coming years. Conducting a keyword research on a particular query can help you understand the SERP features that show up for that query. This can be helpful in optimizing your website for those features. You can also use keyword research to understand which queries are being made by users and how you can better serve them.
SEO is an ever-evolving industry and it’s important to stay ahead of the curve. In 2022, we predict that voice search will continue to grow in popularity and be a big focus for SEO professionals. We also believe that there will be continued growth in AI and machine learning, which could have a significant impact on how SEO is done. If you want to stay ahead of the game and ensure your website is performing at its best, it’s important to consult with a professional SEO consultant who can help you navigate these changes and implement strategies that will work best for your business. Are you ready for the future of SEO? Let us help get you there.
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