If you’re looking to improve your SEO, one of the best places to start is by targeting low hanging fruit keywords. These are keywords that are within reach because they require minimal effort to rank for. In other words, they’re easy pickings!
Here’s how to find them.
1) Look for keywords with low competition and high search volume.
A great way to find low-hanging fruit keywords is to look for ones that have low competition and high search volume. You can use a tool like Google Keyword Planner to help you with this. Just enter a seed keyword and it will show you a list of related keywords, along with their competition level and search volume. Then, you can prioritize the ones that have both low competition and high search volume.
2) Look for keywords with high relevance to your business.
Another thing to consider when trying to find low-hanging fruit keywords is relevance. It’s not enough for a keyword to simply have low competition and high search volume; it also needs to be relevant to your business. After all, what good is ranking for a keyword if it’s not going to bring you any qualified traffic? Use common sense when evaluating keyword relevance; if it’s not immediately obvious whether or not a keyword is relevant to your business, err on the side of caution and move on to another one.
3) Look for misspellings and other “long tail” keywords.
Another great way to find low-hanging fruit keywords is by targeting misspellings and other “long tail” keywords. Long tail keywords are simply longer, more specific phrases that people are searching for. They tend to have less search volume than shorter, more general keywords, but they can be easier to rank for because there’s less competition. And since they’re more specific, they tend to be more relevant as well. Misspellings are another great opportunity because they’re usually much easier to rank for than the correct spelling of a keyword (since there’s less competition). But even if you don’t end up ranking for the misspelling, you may still get traffic from people who searched for it—so it’s worth targeting them either way.
If you’re looking for an easy way to improve your SEO, targeting low-hanging fruit keywords is a great place to start. By focusing on keywords that have low competition and high search volume, you can make some quick wins that will help boost your rankings and get you more traffic. Just remember to also consider relevance when choosing your target keywords; after all, what good is increased traffic if it’s not going to convert?