Google September 2023 Helpful Content Update

Google’s September 2023 Helpful Content Update

Chicago | September 25, 2023 – Google recently rolled out a new update to its valuable content evaluation system. This update, which became available on September 14, 2023, is expected to be fully implemented over the course of approximately two weeks. According to Google, the primary goal of this update is to enhance its classifier system, which plays a pivotal role in determining the relevance and utility of online content.

Official Announcement by Google Google made an official announcement regarding this update through a post on its platform, X (formerly known as Twitter).

Google September 2023 Helpful Content Update

Purpose of the Update Notably, Google has made an adjustment in its documentation for the helpful content update system. The revised documentation no longer references “content written by people” and instead exclusively mentions “content created for people.”

Google September 2023 Helpful Content Update

This alteration signifies that Google will now consider AI-generated content as long as it proves to be beneficial for its users. Nevertheless, Google has also updated its helpful content guidelines to emphasize the expectation that AI-generated content should undergo review by an expert or an enthusiast with expertise in the respective subject matter.

As part of this update, Google is taking measures to combat deceptive practices such as third-party content hosted on subdomains or directories of other websites. Additionally, Google aims to address websites that manipulate dates or employ other tactics in an attempt to make their content appear more current than it actually is.

Community Reactions The announcement by Google has elicited responses from notable figures in the online community. Barry Schwartz, for instance, has suggested that this update may favor AI-generated posts, provided they offer genuine value to users.

In a separate post, Glenn Gabe has acknowledged the modifications in Google’s documentation and has raised the possibility that this update could also target websites that lease their subdomains and directories to smaller sites.

Glen Gabe on Google Helpful Content Update


In conclusion, Google’s recent update underscores the company’s commitment to improving the quality of online content and ensuring that AI-generated content is valuable and reliable for its users.

Scroll to Top