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Common Issues With Your Link Building Strategy and How to Fix Them

Link building is a powerful tool for increasing your website’s visibility, but it can be difficult to get it right. Many small business owners struggle with link building and don’t realize the issues they are facing until it is too late. Here are three of the most common issues with link building strategies and how you can fix them.

Not Identifying Quality Links

The first issue many small business owners face when it comes to link building is identifying quality links. Not all links are created equal, so you want to make sure you are getting quality links from reliable sources that will benefit your website and increase its visibility. The best way to do this is by researching the source of the link and ensuring that it has a good reputation online. Additionally, be sure to check if the source has any spammy content or low-quality links associated with it before you decide to include it in your link building strategy.

Not Utilizing Keywords Effectively

Another common issue many small business owners have when creating their link building strategy is not utilizing keywords effectively. It’s important to use relevant keywords in your content so that search engines can understand what your page is about and rank it accordingly. This means including the appropriate keywords in both the anchor text of your links as well as in the body copy of your page. Doing this will help ensure that your content gets seen by more people who are searching for what you offer on Google and other search engines.

Not Tracking Results

Finally, one of the most common mistakes made by those who create their own link building strategies is not tracking results. Without tracking which links are performing well and which ones aren’t, it can be difficult to optimize your strategy for better performance over time. That’s why it’s important to track key metrics such as click-through rate (CTR) and conversion rate (CR), as these will give you an indication of how effective each individual link is at driving traffic and converting customers into leads or sales. Doing this regularly will enable you to make adjustments where necessary and ensure that your link building strategy remains effective over time.


Link building can be a powerful tool for increasing website visibility, but only if done correctly—and unfortunately many small business owners run into problems when creating their own strategies due to a lack of knowledge or experience with SEO practices such as keyword research or tracking results properly. By taking care in selecting quality links, utilizing relevant keywords throughout content, and consistently tracking results, small business owners can ensure their link building strategies remain effective over time while delivering maximum value for their businesses digital marketing efforts online. With some planning and effort, any small business owner can successfully implement a successful link building strategy!

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